Cookie policy
Which cookies and similar technologies www.strideeurope.com uses, what for, and how to change your choice. Version of October 2026.
What are cookies?
Cookies are small text files that a website stores in your browser. Similar technologies are your browser's local storage and scripts or pixels of other companies that send information about your visit. In this policy we call them all cookies.
The controller is Let's Do It BV, trading as STRIDE Europe, Industriepark Zwijnaarde 2, 9052 Zwijnaarde, Belgium, company number BE 0547.999.322, [email protected]. How we handle your personal data is explained in our privacy policy.
Your choice
On your first visit, we ask for your consent in the cookie bar. With "Only essentials", we only place strictly necessary cookies. With "I agree", you also accept the analytics and marketing cookies below.
As long as you have not agreed, we do not load any analytics or marketing tool. Our Google tags also start with all consents denied (Google Consent Mode) and only receive them after you agree.
We keep your choice for 6 months. After that, we ask again.
You can change your choice or withdraw your consent at any time with the button below or with "Cookie settings" at the bottom of every page. The cookie bar then appears again. Cookies that have already been placed stay in your browser until they expire; you can also delete them yourself in your browser settings.
Strictly necessary cookies
These cookies are needed to make the website and the webshop work and to keep them secure. They do not require consent.
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| session_id | STRIDE Europe (Odoo) | Keeps track of your session: cart, login, checkout and form security. | 7 days after your last visit |
| frontend_lang | STRIDE Europe (Odoo) | Remembers the language you choose. | 1 year |
| tz | STRIDE Europe (Odoo) | Remembers your browser's time zone, so that dates and times show in your time zone. | Until you close your browser |
| website_cookies_bar | STRIDE Europe (Odoo) | Remembers your cookie choice. | 6 months |
| comparelist_product_ids | STRIDE Europe (Odoo) | Remembers the products you compare, only if you use the compare feature. | 1 year |
| vat_show_incl (local storage) | STRIDE Europe | Remembers whether you want to see prices including or excluding VAT. | Until you clear it |
| website_sale_wishlist_product_ids (session storage) | STRIDE Europe | Keeps your wishlist during your visit. | Until you close the window |
| website_sale_cart_quantity (session storage) | STRIDE Europe (Odoo) | Shows the number of items in your cart. | Until you close the window |
| __cf_bm, cf_clearance | Cloudflare | Protects the website against bots and abuse. | 30 minutes to 1 year |
| Turnstile (script) | Cloudflare | Protects our forms against spam and abuse. It places no cookie itself; for this, Cloudflare receives your IP address and technical data about your browser. | No cookie |
Analytics cookies
These cookies help us understand how visitors use the website, so that we can improve it. We only place them with your consent.
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| _ga, _ga_* | Google (Google Analytics 4) | Measures how visitors use the website: pages visited, origin and device. | 2 years |
| _gid, _gat_*, _dc_gtm_* | Google (Universal Analytics, old version) | Old Google Analytics tags that Tag Manager still loads. Google shut down Universal Analytics completely in 2024 and no longer processes this data; we will remove these tags shortly. | _gid: 24 hours; _gat_* and _dc_gtm_*: 1 minute |
| odoo_utm_campaign, odoo_utm_source, odoo_utm_medium | STRIDE Europe (Odoo) | Remembers which campaign or link brought you to the website, so that we can link a request or order to that campaign. | 31 days |
| seen_product_id_* | STRIDE Europe (Odoo) | Records which products you viewed, for the list of recently viewed products. | 30 minutes |
| Metricool script | Metricool (Spain) | Measures the visits that come in through our social media and campaigns. | Up to 2 years |
| vuid | Vimeo | Statistics of the videos on our website. | 2 years |
Marketing cookies
With these cookies we measure which ads lead to a request or an order, Google, Meta and LinkedIn can show you relevant ads, and Leadinfo shows us which companies visit our website. We only place them with your consent.
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| _gcl_au, _gcl_aw | Google (Google Ads) | Measures which ads lead to a request or an order (conversions). | 90 days |
| IDE (doubleclick.net) | Shows and measures ads on other websites. | 13 months | |
| _fbp, _fbc, fr | Meta (Facebook, Instagram) | Measures the results of our ads and shows you relevant ads on Facebook and Instagram. | 90 days |
| li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | Measures the results of our ads and shows you relevant ads on LinkedIn. | 1 day to 1 year | |
| _li_id.*, _li_ses.* (and temporary data in local storage) | Leadinfo (Netherlands) | Recognises from your IP address which company visits our website and which pages it views, so that we can follow up with business visitors. The cookies tell new visits from returning ones. | _li_id.*: 2 years; _li_ses.*: until the end of your visit |
We load Leadinfo and the old Universal Analytics tags through Google Tag Manager. Tag Manager does not place cookies itself, and it also only loads after your consent.
Videos and reviews from other services
Our videos (Vimeo) and the profile photos with the Google reviews only load after you accept the optional cookies: when they load, Vimeo and Google receive your IP address. Until then, we show an image instead of the video and initials instead of the photos.
More information
These companies also use the data under their own policies:
- Google: policies.google.com/technologies/partner-sites
- Meta: facebook.com/privacy/policies/cookies
- LinkedIn: linkedin.com/legal/cookie-policy
- Vimeo: vimeo.com/cookie_policy
- Metricool: metricool.com/privacy-policy
- Leadinfo: leadinfo.com/en/legal/privacy
We update this policy when we start using other cookies. Questions? Email [email protected].